Gado and Marie met again. Marie proposed a complete change in strategy: if the show is too
expensive for local stations, then let's make it free. But ofcourse, because a TV Show cannot
actually be free, that meant finding the money elsewhere. So Gado and Marie embarked on a year-long
journey into Nairobi's NGO and foreign embassies underworld. They knocked on every door, they made
dozens of contacts, they wrote countless proposals and budgets. They pitched XYZ relentlessly.
The rest, you know. Several courageous and enthusiastic donors came through with some money.
Citizen TV agreed to air the show, and Wachira Waruru became one of XYZ's strongest supporters. A
full team of about 50 people representing 11 different communities was hired.
And in May 2009, the first episode of The XYZ Show finally aired.